MB-220T00: Microsoft Dynamics 365 Customer Insights – Journeys
This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Course Objectives
Configure advanced settings
Manage marketing content, templates and integrations
Create and manage leads
Design and create marketing forms and pages
Create and manage segments
Set up and launch customer journeys
Create and manage events
Distribute and analyze surveys
Agenda
- Set up and manage Dynamics 365 Marketing
- Configure marketing settings
- Domain authentication, email best practices, and GDPR
- Manage assets and content settings
- Manage accounts and contacts
- Create and manage leads
- Perform account-based marketing
- Configure a lead scoring model
- Manage forms
- Manage marketing pages
- Create and manage segments
- Manage subscription centers and double opt-in
- Create marketing emails
- Create customer journeys
- Manage content, event triggers and journeys in real-time marketing
- Manage website visits, redirect URLs, and social postings
- Create an event
- Create a webinar event
- Promote and manage events
- Advanced event management features
- Create a survey project
- Create surveys with Dynamics 365 Customer Voice
- Send Dynamics 365 Customer Voice surveys
- Evaluate marketing initiatives with analytics
- Review the marketing calendar
FREE
Interested in course?
Course Type: Instructor Led